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Marine Recreation Business Managing Hospitality Media
Company Situation
The company operates within the marine recreation and hospitality industry, managing multiple business divisions including boat sales, cruise line tours, a waterfront restaurant, and a merchandise store. Their marketing team currently consists of five members, with plans to grow. The team handles a significant volume of photo and video content related to various aspects of their operations, including boat models, tours, and seasonal events.
Existing Workflow
Currently, the company stores all their digital assets on an on-premises NAS (Network Attached Storage) server, which holds approximately 7 to 10 terabytes of data out of a total 20 terabytes available. They use Frame.io primarily for sharing and reviewing final projects rather than as a central repository for source files. The marketing team manages photo and video production in-house, and assets are shared across team members and social media managers through a combination of the NAS and Frame.io.
Issues with the Existing Workflow
The company faces significant challenges around organizing and retrieving content efficiently. Because files are stored in rigid folder structures based on projects or divisions (e.g., boats, cruise line), users struggle to locate specific assets without manually searching through multiple folders or contacting the marketing lead for guidance. There is no effective tagging system to categorize assets by themes or keywords like “surfing” or specific boat names, which complicates content discovery. The on-prem NAS is not optimized for remote access or flexible search, and duplicating files in multiple folders to cover different use cases leads to inefficiencies. Additionally, they are looking for a scalable, cloud-based solution to better handle their growing content volume and streamline collaboration.
How Shade Would Change Their Workflow
Shade offers a cloud-native digital asset management (DAM) platform that consolidates storage, tagging, search, and review/approval functionality into a single solution. By migrating their assets to Shade, the company would gain the ability to tag and organize content flexibly, allowing any team member to find assets quickly using keyword searches instead of relying on folder paths. Shade would replace both their NAS (for active working files) and Frame.io (for review and sharing), simplifying their tech stack. The platform also supports cloud storage, facilitating access for remote workers and providing a centralized source of truth. With Shade, the company can maintain their on-prem NAS as a backup archive while using Shade as the primary working environment, enabling scalable growth and improved productivity.
Benefits
- Centralized, cloud-based storage accessible from anywhere
- Robust tagging and metadata capabilities enabling intuitive search and retrieval
- Consolidation of storage and review tools, reducing complexity and costs
- Improved collaboration through streamlined sharing and approval workflows
- Scalable storage to accommodate growing content volumes
- Reduced reliance on manual folder navigation and duplicate file storage
- Ability to maintain on-prem NAS as an archive while working primarily in the cloud
Industry
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