Live Sports Broadcaster Handling Multi-Camera Workflows
Company Situation
The company operates within the live sports broadcasting and streaming industry, specializing in multi-camera live sports productions. Their team supports a mix of broadcast and digital streaming platforms, working closely with major national broadcasters and streaming services. Their projects include high-profile events such as figure skating and Olympic coverage, and they manage content distribution both domestically and internationally.
Existing Workflow
Currently, the company relies heavily on physical hard drives—three-terabyte, high-speed units—for storing and sharing large video files. They use multiple cloud services, primarily Dropbox, to share files with collaborators. Their workflow also includes shipping physical drives and leveraging various third-party tools for file transfer and archiving. For companies like NBC, they use platforms such as Frame.io and Signiant for file transfers and review. They bring footage into EVS for ingest and then export it for remote editing teams, including overseas broadcasters.
Issues with the Existing Workflow
The current setup involves juggling a fragmented tech stack with multiple tools and physical media, leading to inefficiencies and potential delays. Shipping hard drives and managing multiple file-sharing platforms increase turnaround time and add logistical complexity. Downloading large files locally for editing consumes time and storage resources. Additionally, coordinating international transfers, such as sending isolated camera feeds overseas, introduces further challenges in speed and cost-effectiveness.
How Shade Would Change Their Workflow
Shade offers a unified, cloud-native platform that consolidates file transfer, review, and archiving into a single solution. Its cloud NAS technology allows editors to mount a virtual drive that functions like a local SSD, enabling direct work on files in the cloud without the need to download them locally. This capability streamlines workflows by removing the bottleneck of local downloads, reducing turnaround times, and simplifying remote collaboration. Shade supports direct uploads from camera ISO feeds to the cloud, facilitating faster and more efficient file sharing across domestic and international teams.
Benefits
Single platform for file transfer, review, and archiving
Eliminates need for physical drives and multiple sharing tools
Enables direct cloud-based editing without local downloads
Accelerates turnaround times for live and taped productions
Simplifies international content distribution
Reduces storage and logistical overhead
Enhances collaboration with remote editors and broadcasters