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Live Event Production Company Consolidating Frame.io and Adobe
Company Situation
The company operates within the live event production and content creation sector, managing large-scale events with multiple stages, artists, and sponsors. Their team is responsible for capturing extensive photography across various event booths, each representing different sponsors and brands. The complexity of their operations requires efficient content delivery to numerous stakeholders, including artists and sponsor personnel. Their scale involves handling hundreds of images per event, necessitating streamlined workflows for content organization and distribution.
Existing Workflow
Currently, the company utilizes multiple digital asset management (DAM) platforms, including a heavy reliance on Frame.io, partnered with Adobe, to manage their photography assets. Photographers capture images across diverse event locations, and these assets are manually labeled and organized before being shared with various vendors and sponsors. The company has also experimented with sharing links for review and distribution purposes, aiming to maintain smooth communication with stakeholders.
Issues with the Existing Workflow
The company faces significant challenges with manual tagging and metadata entry, especially when dealing with large volumes of images (e.g., hundreds of photos per event). This manual process is time-consuming and inefficient, particularly when trying to tag specific signage or branding within images for easy searchability by sponsors. Current tools do not fully support the level of AI-driven search functionality or automation they require, leading to bottlenecks in content discovery and distribution. Moreover, the need to accommodate multiple sponsors with distinct branding within a single event adds layers of complexity to metadata management.
How Shade Would Change Their Workflow
Shade’s platform offers a unified solution that integrates AI-powered custom metadata attributes, enabling automatic recognition and labeling of specific elements such as company logos and signage within images. By setting up multi-select custom metadata fields for sponsors, the company can automate the tagging process, drastically reducing manual labor. This enables faster search and retrieval of assets by stakeholders, who can independently find relevant content without waiting for manual input. Shade’s review link functionality further streamlines collaboration and content sharing across multiple teams, creating a seamless end-to-end workflow from ingestion to delivery.
Benefits
- Automated AI-driven tagging of sponsor logos and signage within images
- Significant reduction in manual metadata entry and associated labor costs
- Enhanced searchability allowing stakeholders to locate specific content independently
- Simplified content sharing with customizable review links
- Consolidation of multiple workflow stages into a single platform, reducing reliance on disparate tools
- Scalable solution suited for large-scale events with numerous sponsors and personnel
Technologies Used
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