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Live Event Producer Streamlining Remote Editing with Cloud Workflows

Company Situation

The company operates within the live event production industry, specializing in multi-camera content capture across various locations. Their team is distributed across multiple regions, including production facilities, editing teams, and business leadership spread over different states and countries. They manage a series of large-scale events over an extended timeline, requiring robust coordination between production, post-production, and promotional activities.

Existing Workflow

Currently, the company partners with an external production facility to handle live event capture and production. This facility provides the hardware and production services but does not offer digital asset storage or a comprehensive digital asset management (DAM) system. The company’s own editorial teams operate remotely, leading to frequent physical transfers of hard drives and reliance on localized RAID storage systems. Content tagging and organization are limited or manual, increasing complexity. The team also travels internationally for content creation, further complicating data logistics.

Issues with the Existing Workflow

Lack of centralized storage or cloud-based solutions results in cumbersome physical hard drive shipments across multiple geographic locations. Without digital asset management tools, tagging and retrieving content is inefficient and prone to error. Dependence on third-party facilities for production but no ownership or control over digital content storage. Risk of losing access to content if the partnership with the production facility ends, including the challenge of retrieving large volumes of raw footage. Frequent travel and multiple event sites mean that on-premises storage solutions are impractical and create logistical bottlenecks. Planning for high-resolution 4K footage from 12+ cameras increases the volume and complexity of data management.

How Shade Would Change Their Workflow

Shade offers a cloud-based workflow solution that centralizes content storage and management, enabling seamless access for geographically dispersed teams. By integrating Shade’s platform: - The company would eliminate the need for physical hard drive transfers, enabling remote editing and collaboration in real time. - Automated tagging and metadata management streamline content organization, making search and retrieval efficient. - Content ownership remains with the company, mitigating risks associated with third-party facility dependence. - Cloud workflows support the company’s international travel and multi-location production schedule, providing a flexible, scalable storage solution accessible anywhere. - Shade’s platform can handle large volumes of 4K multi-camera content, ensuring smooth ingestion, storage, and delivery to editors and stakeholders.

Benefits

  • Centralized, cloud-based storage accessible across all team locations.
  • Simplified, automated content tagging and metadata management.
  • Reduced logistical complexity and costs by eliminating physical hard drive shipments.
  • Enhanced content security and ownership control.
  • Scalable to accommodate high-resolution, multi-camera productions.
  • Supports remote collaboration and faster turnaround times.
  • Flexibility to adapt to changing production schedules and international workflows.