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Legal Marketing Team Streamlining Video Production with Notion and Frame.io
Company Situation
The company operates in the legal marketing and video production space, managing creative projects primarily for law firms. Their team includes pre-production planners, editors, and marketers working together to create video ads. The team deals with multiple projects simultaneously, requiring efficient collaboration and file management to meet tight deadlines.
Existing Workflow
Currently, the company uses a combination of Notion for pre-production organization and AI-assisted planning, followed by a multi-step file management process. Raw footage is transferred from SD cards to hard drives, then uploaded to Google Drive for storage and sharing. Editors download files locally to their machines, edit using Adobe Premiere and After Effects, and upload rough cuts to Frame.io for review and feedback. Final deliverables are shared back with companies via Frame.io folders. This workflow involves a lot of manual uploading, downloading, and physical storage on individual hard drives.
Issues with the Existing Workflow
Editors face storage challenges, juggling multiple hard drives to manage competing projects.
Constant uploading and downloading of large video files consume time and local storage space.
Multiple siloed tools (Notion, Google Drive, Frame.io) create fragmented workflows and slow down collaboration.
Difficulties in efficiently searching and retrieving specific assets within the large volume of video content.
Transcription and metadata tagging processes are manual and time-consuming.
How Shade Would Change Their Workflow
Shade consolidates the entire video production file management and review process into a single intelligent file system. Instead of downloading and uploading files repeatedly, editors can stream raw footage directly into Premiere or After Effects from the cloud—similar to streaming Netflix—eliminating the need for local storage. Shade replaces multiple siloed platforms by integrating file storage, sharing, review, and AI-powered search in one place. Proprietary remote editing capabilities allow seamless video editing without file duplication, while AI-driven metadata tagging and natural language search dramatically simplify locating specific clips or moments within assets. This unified platform streamlines collaboration, reduces storage burdens, and accelerates project turnaround times.
Benefits
- Eliminates redundant uploading/downloading and local storage constraints for editors.
- Replaces multiple disconnected tools with a single, integrated platform.
- Enables remote streaming of footage directly into editing software like Premiere and After Effects.
- Automates file tagging and improves asset searchability with AI-powered natural language search.
- Simplifies review and approval workflows by consolidating feedback in one system.
- Reduces project friction, enabling faster delivery and improved team productivity.
Technologies Used
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