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Industrial Equipment Marketers Streamlining Video Workflow with DAM
Company Situation
This company operates within the industrial equipment sector, specializing in skid steer attachments. Their marketing team consists of four members, including a single video editor who handles a large volume of video content. The team is colocated in the same office space and manages a growing digital asset library with currently over 24 terabytes of footage, anticipating growth to 40-50 terabytes.
Existing Workflow
The company currently stores video footage locally on a networked hard drive housed in their office, backed up by Dropbox Business for offsite storage. Video editing and review are handled internally, with marketing team members reviewing footage and requesting changes in person. Their sales team primarily relies on publicly available, polished videos hosted on YouTube to share with companies, rather than distributing raw or partial clips.
Issues with the Existing Workflow
The main bottleneck is the slow previewing and retrieval speed of archived video content stored on Dropbox. Accessing older footage, especially B-roll clips from years prior, can take upwards of 10 minutes per clip, significantly slowing down the editing process. The company is also concerned about the risk of losing local storage in case of physical damage to their office (e.g., fire). Additionally, as the team grows, the current system lacks scalability and ease of access for potential new editors. The company is new to cloud storage solutions and seeks an intuitive system with faster previews, internal commenting, and AI-powered metadata tagging to streamline search and retrieval.
How Shade Would Change Their Workflow
Shade offers a cloud-native video asset management platform designed to optimize preview speeds and provide advanced search capabilities. By migrating their footage to Shade, the company would gain near-instant access to high-quality previews without the need to download large files. Shade’s AI metatext feature would automate metadata tagging, making it easier to find specific clips quickly. Internal commenting and collaboration tools would enhance communication within the marketing team. Furthermore, Shade’s scalable storage and robust cloud backup would mitigate risks associated with local hardware failure, ensuring content safety. Even though sales teams currently rely on YouTube, Shade’s white-labeled collections could provide a more professional and customized way to present assets if desired in the future.
Benefits
- Dramatically faster preview and retrieval times for archived footage
- Secure, scalable cloud backup eliminating risk of local storage loss
- AI-driven metadata tagging for improved searchability
- Internal commenting and collaboration to streamline team workflows
- Potential for white-labeled company-facing collections for sales presentations
- Simplified management that accommodates current team size and future growth
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