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Healthcare Payer Company Consolidating Wistia and Adobe Workfront
Company Situation
The company operates within the healthcare payer industry, supporting a sizable marketing and customer experience team of approximately 50 members. Their team handles a large volume of creative assets, including video, photo, PDF, and other digital files, which are used for internal communication and external stakeholder engagement such as employer portals.
Existing Workflow
Currently, the company manages their digital assets primarily through a combination of an on-premise server accessed remotely, alongside multiple specialized tools. For video hosting and sharing, they use Wistia, which provides embed codes for video proofing. For project management and proofing across various asset types—including videos, photos, PDFs, and creative files—they utilize Adobe Workfront. Previously, they leveraged Adobe’s DAM (Digital Asset Management) solution but discontinued it due to high costs.
Issues with the Existing Workflow
Fragmented systems cause inefficiencies, with teams juggling onsite servers, Wistia, and Adobe Workfront for different asset types and workflows.
Sharing large files and creative assets with external stakeholders is cumbersome and lacks a streamlined approach.
The high volume of PDFs and creative assets stored on local servers creates challenges around secure, scalable sharing and version control.
The previous DAM solution was prohibitively expensive, leading to its discontinuation and a gap in effective asset management.
Video editors face difficulties in transferring and synchronizing large video files due to slow internet and cumbersome download/upload processes.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management platform that consolidates storage, sharing, and proofing processes into one streamlined solution. Its unique streaming file system allows video editors to access and work on large video files as if they were stored locally—only downloading the parts they need—dramatically speeding up workflow and reducing bandwidth usage. Shade’s collections feature enables the creation of secure, shareable portals tailored for specific audiences such as employers, facilitating easy distribution of relevant assets with options for temporary access codes. The built-in review and approval tools enable seamless collaboration and version control without the need to switch between multiple platforms.
Benefits
- Centralized asset management replacing fragmented tools and server infrastructure.
- Efficient video editing workflows enabled by streaming and caching technology that mimics local hard drives.
- Simplified, secure sharing of creative assets and documents with internal teams and external stakeholders.
- Built-in proofing and approval workflows improve collaboration and reduce turnaround times.
- Cost-effective alternative to expensive legacy DAM solutions.
- Ability to create customized portals and collections for targeted asset delivery.
- Enhanced metadata tagging and search capabilities improve asset discoverability.
Technologies Used
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