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Food Distributor Streamlining Video Storage Across Regions
Company Situation
The company is a video and broadcast manager for a large food distribution company with a dispersed office structure across multiple regions including the U.S. and Canada. The team setup is lean, with a single in-house video editor managing all internal video content creation and photography. The company is responsible for producing videos for internal communications, social media, leadership updates, and event coverage without a dedicated team to support video production or editing.
Existing Workflow
Currently, the company manages all video content independently, storing footage primarily on a single shared hard drive. Video assets are manually organized and backed up through personal redundancies, as the company lacks a formal digital asset management system. Requests from team members for access to footage are handled by sharing links to files stored on this drive, which is frequently filled to capacity. The company also uses some personal systems and workarounds to manage and distribute content efficiently while working remotely.
Issues with the Existing Workflow
Storage limitations: The single shared drive frequently runs out of space, forcing the company to delete footage, which then causes access issues when others need the deleted files.
Lack of centralized, searchable digital asset management: No tagging or metadata system exists, making footage retrieval reliant on the company’s memory.
Access control challenges: IT department approval is required for broader access, complicating sharing with other team members and slowing down workflows.
Overburdened single resource: The company is a “one-person band,” managing shooting, editing, and distribution alone, which limits scalability and increases risk.
Inefficient collaboration: Other team members, such as the social media manager, must rely on the company to retrieve video footage, creating bottlenecks.
How Shade Would Change Their Workflow
Shade’s platform would provide a centralized, cloud-based digital asset management system with powerful tagging and search capabilities. This would allow the company to upload and organize all video and photo assets in a secure, scalable environment accessible to authorized team members. Instead of relying on a single drive and manual memory, the company could share direct links to assets filtered by tags, dates, or event names, empowering colleagues to find and use content independently. Shade’s platform would also integrate with existing workflows to facilitate quick distribution of video elements for social media and internal communication, reducing the company’s solo workload and enabling more efficient collaboration.
Benefits
- Scalable cloud storage eliminating local drive capacity issues
- Centralized asset management with metadata tagging for easy search and retrieval
- Controlled and secure access for team members without IT bottlenecks
- Reduced dependency on a single individual for content distribution
- Improved collaboration between video editor and social media/marketing teams
- Faster turnaround on video requests and content reuse
- Better archival system preventing accidental data loss
Technologies Used
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