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Food Distribution Coordinating Regional Media Networks
Company Situation
The company operates within the food distribution sector, managing a substantial network of offices and warehouses across multiple regions in North America. Their media production team is extremely lean, consisting primarily of a single video and broadcast manager who handles all internal video content, photography, and social media assets for the company. The company produces a variety of video content including leadership updates, internal communications, social media posts, and coverage of major annual sales events.
Existing Workflow
Currently, all media assets are stored on a local 12-terabyte hard drive supplemented by cloud storage via OneDrive. The video manager personally edits and organizes all footage and photography, often working remotely with a self-managed setup. External agencies are only involved for highly specialized shoots requiring advanced logistics. The company’s internal team relies on manual processes for asset retrieval, with links shared via OneDrive. However, due to limited storage capacity and lack of a centralized, searchable system, this leads to frequent deletion and recovery issues.
Issues with the Existing Workflow
Storage limits on OneDrive cause constant juggling, deleting assets only to have them requested again shortly after.
Media asset organization is reliant on the video manager’s memory and manual tagging, which is not scalable.
Duplication of files across multiple drives creates inefficiencies and wastes valuable storage space.
Limited team size means all video production, editing, and distribution rests on one person’s shoulders, creating bottlenecks.
Current system lacks secure, scalable access for other team members such as social media managers who need direct access to clips without interrupting the video manager.
IT department approval processes and security concerns limit the ability to share assets efficiently across the organization.
How Shade Would Change Their Workflow
Shade’s media management platform would replace the fragmented storage and manual retrieval process with a centralized, cloud-based digital asset management (DAM) system. This would provide the video manager and other stakeholders with searchable, tagged, and organized access to all media assets. Shade would enable secure, permission-based sharing of links, allowing social media managers and other team members to independently find and use video clips without relying on the video manager. Automated deduplication and version control would help reduce wasted storage and simplify archival. The platform’s scalability and collaborative features would support the company’s evolving video needs without requiring additional full-time staff.
Benefits
- Centralized, searchable digital asset management reduces time spent locating footage.
- Efficient storage management, including deduplication, frees up valuable space.
- Secure, permission-based access empowers other team members to use assets independently.
- Streamlined workflows decrease bottlenecks on the sole video manager.
- Scalable solution supports future growth, including freelance collaboration during major events.
- Simplifies IT compliance with a legitimate, enterprise-grade platform for asset sharing.
- Enhances ability to repurpose content across social and internal communications.
Technologies Used
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