Back to Workflows
Food & Beverage Brand Streamlining Video Content with Frame.io
Company Situation
The company operates within the food and beverage sector, focusing on expanding their video content ecosystem to enhance social media engagement and brand storytelling. Their team includes content studio operations managed by freelancers, a social media manager pushing for more video-driven content, and collaboration across multiple internal teams. The scale includes coordinating with external editors and managing assets across various platforms.
Existing Workflow
Their current creative workflow relies heavily on a combination of Frame.io for external video review and approval, Google Drive for file storage and sharing, Asana for internal project and creative build process management, and a Digital Asset Management (DAM) system called Binder. Video content goes through several stages including external review, internal review, and final storage, which involves multiple handoffs and platform switching.
Issues with the Existing Workflow
The company’s existing process introduces several bottlenecks:
Fragmented storage and review processes spread across multiple platforms lead to inefficiencies.
Video assets require exporting and re-uploading between systems (Frame.io to Google Drive), creating redundant work and potential errors.
Feedback and review comments are scattered across different tools (Frame.io, Slack, Asana), complicating version control and communication clarity.
The layering of communication channels causes duplicated efforts and slows down decision-making.
The current DAM and storage solutions are not fully optimized for their video workflow needs.
How Shade Would Change Their Workflow
Shade offers a unified platform that goes beyond traditional file storage by integrating advanced AI-driven search capabilities, enabling intuitive content discovery without heavy reliance on manual metadata tagging. This would:
- Consolidate video review, feedback, and storage into a single system, reducing the need to export/import files between tools.
- Streamline communication by centralizing feedback on video versions within Shade, limiting duplication across Slack and project management tools.
- Enhance content discoverability through AI features such as face recognition and contextual search, accelerating asset reuse and reducing search times.
- Improve bandwidth and operational efficiency by providing a faster, more intuitive platform tailored for video content ecosystems.
Benefits
- Reduced complexity by minimizing platform switching and redundant file handling
- Enhanced collaboration with centralized feedback and version control
- Faster content retrieval via AI-powered search
- Streamlined creative workflows that save time and reduce errors
- Scalable solution to support increased video content production mandates
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo