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Digital Media Team Streamlining Video Storage with Vimeo and Frame.io

Company Situation

The company operates within digital media and video production, overseeing multiple brands under a larger media parent company. Their team is small but growing, currently consisting of two core members with a third joining soon. They manage a substantial volume of video content, including both active projects and an extensive archive accumulated over several years.

Existing Workflow

Their current workflow heavily relies on physical hardware for storage, primarily external hard drives. For sharing and review purposes, they utilize platforms like Vimeo, Frame.io, Google Drive, and WeTransfer. The team works with various freelancers who also use these tools, but all active working files remain stored on hard drives. This setup requires manual tracking of physical drives for file retrieval and collaboration.

Issues with the Existing Workflow

Reliance on hundreds of physical hard drives leads to frequent hardware failures, causing significant frustration and risk of data loss. Difficulty accessing files remotely or when out of the office due to the need to have physical drives on hand. Cumbersome process to locate older footage stored across many drives, impacting efficiency. Fragmented tech stack requiring multiple tools for storage, review, and collaboration, resulting in workflow inefficiencies. Delays and complexities in streamlining processes across multiple brands within the parent company’s structure.

How Shade Would Change Their Workflow

Shade acts as a cloud-based virtual hard drive, effectively replacing the physical hard drive system with a cloud NAS (Network Attached Storage) architecture. This allows users to stream footage directly into video editing software without needing to download files first, saving time and simplifying remote access. Shade also consolidates multiple tools—storage, review, approval, and collaboration—into a single platform, eliminating the need to move files between Vimeo, Frame.io, and others. This unified system simplifies workflows, supports remote and hybrid work, and provides scalable storage for both active projects and long-term archives.

Benefits

  • Eliminates dependence on physical hard drives, reducing hardware failure risks.
  • Enables seamless remote access and streaming of video files directly into editing software.
  • Consolidates storage, review, and approval tools into one integrated platform.
  • Simplifies collaboration with freelancers and internal team members.
  • Scales efficiently from current active project needs (5-10 TB) to long-term archival storage (100+ TB).
  • Streamlines workflows across multiple brands, supporting organizational efforts to unify processes.