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Digital Media Team Streamlining Video Assets with Air DAM
Company Situation
The company operates within the digital media production space, managing video content creation and brand marketing. Their team includes a lead video manager responsible for all video assets and a senior brand marketing manager who collaborates closely on creative execution and asset distribution. The organization is growing and beginning to onboard freelancers and external partners to scale their content output.
Existing Workflow
Currently, the company's video assets primarily reside on local drives and network-attached storage (NAS), which has proven inefficient. They use multiple cloud storage solutions such as Dropbox, Google Drive, and Air (a digital asset management platform) mainly for sharing still assets and documents. Video workflows rely on manually sharing selects with freelancers via cloud links or physically shipping drives. Their company uses AWS, specifically S3 storage, but it is not yet integrated into their media workflow.
Issues with the Existing Workflow
Reliance on physical drives and multiple disconnected cloud tools leads to workflow inefficiencies, especially when collaborating remotely with freelancers.
Existing NAS setup was not optimal for their needs.
Manual organization and tagging of assets consume valuable time.
Tools like Air are used primarily for still assets and lack robust video workflow capabilities.
Sharing assets across teams, partners, and vendors is cumbersome, impacting speed and scalability.
Lack of streamlined remote workflows limits their ability to scale their “content machine” effectively.
How Shade Would Change Their Workflow
Shade integrates directly with AWS S3 storage to centralize and organize media assets, enabling seamless access and collaboration. It consolidates search, access, and sharing into a single platform, replacing the need for multiple standalone tools. Shade’s automated tagging removes the burden of manual asset organization. The platform supports remote workflows by allowing freelancers to securely access, download, and work with footage within Adobe Premiere and other tools. Shade also improves asset sharing with partners and vendors by providing controlled, trackable distribution channels.
Benefits
- Centralized media asset management integrated with existing AWS S3 storage.
- Automated tagging and indexing to accelerate asset search and retrieval.
- Streamlined remote workflows for freelancers and external collaborators.
- Reduction or elimination of physical drive shipping and manual sharing links.
- Enhanced scalability of video production and brand marketing efforts.
- Potential to replace multiple fragmented tools (e.g., Air) with one robust platform.