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Digital Media Company Consolidating Frame.io and Adobe Cloud
Company Situation
The company operates within the digital media and podcast production industry, managing multiple podcast series under a broader media company umbrella. Their team is relatively small and distributed, including remote co-hosts and external guests. They currently produce several shows focused on niche sports content, with plans to onboard additional companies and expand their podcast network in the near term.
Existing Workflow
Their current workflow revolves around using a popular cloud-based media collaboration platform primarily for video storage and review. The production process is kept simple to accommodate remote guests, relying heavily on Zoom for recording remote interviews, Adobe Cloud products for editing, and the existing platform for storage and review. Media files are uploaded post-production for review and distribution. Their storage usage is substantial (about 50 terabytes) and expected to grow with new companies.
Issues with the Existing Workflow
The company faces several challenges:
High storage costs due to increasing volume of media files.
Limitations in features on their current platform that impact efficiency, such as lack of integrated transcription and live commenting.
Fragmented workflows requiring multiple tools for ingest, editing, review, and delivery.
Difficulty organizing multiple companies and projects within the existing system, which affects ease of access and management.
The need for a more scalable, streamlined solution as the network grows.
How Shade Would Change Their Workflow
Shade offers an integrated platform that consolidates multiple stages of the media production lifecycle—from camera ingest and coloring to review and delivery—into a single environment. Key features that align with the company’s needs include:
- Built-in video transcription to aid social media content creation and newsletter writing.
- Live commenting and annotation for efficient quality control and collaborative review.
- Seamless organization of projects and companies through a Google Drive-like folder and drive structure, enabling quick switching and clear separation of assets.
- Simplified sharing and permissions management, allowing secure guest access without adding paid seats.
- Collections feature to group files from multiple folders without duplication, streamlining presentation and review.
By adopting Shade, the company can reduce dependency on multiple platforms, lower storage costs, and improve operational efficiency—facilitating easier onboarding of additional companies and scaling their media network effectively.
Benefits
- Reduced storage costs with more efficient management and options.
- Enhanced collaboration through live commenting and streamlined review workflows.
- Improved organization for managing multiple companies and projects.
- Increased efficiency in content creation via automatic video transcription.
- Simplified sharing and access controls to external collaborators and companies.
- All-in-one platform reducing the need for multiple tools and integrations.
Technologies Used
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