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Digital Marketing Company Consolidating Frame.io and Google Drive
Company Situation
The company operates as a digital marketing agency with a strong emphasis on video production. Their team handles everything from filming company shoots to editing and posting videos on social media platforms. Serving approximately 200 companies, they typically conduct between one to four film shoots per company annually. Their video assets are substantial, with storage requirements reaching 15 terabytes of active content and an additional 5 terabytes for archival purposes.
Existing Workflow
Currently, the agency uses Frame.io as their primary video collaboration and storage tool. Their videographers upload raw footage quickly to Frame.io, which is appreciated for its fast upload speeds and ease of organizing and sharing video files. The platform facilitates company feedback by allowing companies to view, comment, and approve videos, streamlining communication between companies and editors. Additionally, Google Drive is used for company file sharing, mainly when companies lack Frame.io access or technical familiarity. Editing is predominantly done using Adobe Premiere Pro, with some editors using Final Cut, and occasional interest in Cap Cut for specific content types.
Issues with the Existing Workflow
While Frame.io meets many of their core needs, the agency faces significant challenges, primarily around contract management and customer service since Frame.io’s acquisition by Adobe. These include:
Poor communication during contract renewal, with emails sent to incorrect contacts over several months.
Lack of flexible payment options, with demands for high upfront annual payments , which conflicts with their preferred biannual or quarterly payment plans.
Paying for features they do not use, leading to inflated costs.
The logistical burden of companies needing to download and store footage within limited timeframes during offboarding.
Editors needing to download large video files locally to work on them, which is time-consuming and inefficient.
How Shade Would Change Their Workflow
Shade offers a cloud-native solution that addresses these pain points by functioning like a cloud NAS (Network Attached Storage). This architecture allows editors to work directly with footage in the cloud without the need for large local downloads and relinking processes. Shade incorporates all the familiar review and approval capabilities that the company values in Frame.io but extends beyond that with additional workflow efficiencies. Shade’s customer-first approach also promises more flexible contract terms and responsive support, aligning better with the agency’s operational and financial needs. This means smoother onboarding and offboarding processes, faster collaboration cycles, and a more transparent, customer-centric partnership.
Benefits
- Cloud-direct NLE access via cloud-mounted storage workflow eliminates the need for local downloads and relinking, saving time for editors.
- Seamless review and approval tools familiar to users of Frame.io, minimizing the learning curve.
- More flexible payment plans (quarterly/biannual) tailored to company cash flow preferences.
- Transparent pricing with no payment for unused features.
- Improved customer support and communication, avoiding contract renewal frustrations.
- Simplified company offboarding with easy access to footage without time pressure.
- Integration with existing creative tech stack (Google Drive, Premiere Pro, Final Cut).
Technologies Used
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