Back to Workflows
Digital Agency Scaling Video Production with Frame.io Integration
Company Situation
The company operates as a digital advertising agency specializing in meta ads for solar installation companies. Their team is rapidly growing, currently comprising around 15 editors and expected to expand to approximately 40 by the end of the year. They produce a high volume of video ads, roughly 400 per month, serving about 45 solar installers across the UK.
Existing Workflow
The agency heavily relies on a well-known video collaboration and review platform for managing their video ad production. They upload and share all raw shoot footage and creative assets on this platform, which also serves as the briefing tool for their editors. Their editors primarily use Adobe Premiere Pro and After Effects for post-production work. The current workflow involves downloading footage from the platform, editing offline, then uploading final versions back for company review.
Issues with the Existing Workflow
As the agency scaled beyond 15 users, they encountered significant challenges related to platform costs and storage limitations. The jump to the enterprise pricing tier resulted in a dramatic increase in subscription fees, moving from a few hundred dollars per month to tens of thousands annually. Storage quotas became a bottleneck, with the agency maxing out at 3 terabytes despite expecting more generous allowances per user. External storage options offered by the platform were prohibitively expensive.
Moreover, the current workflow of downloading and uploading footage created inefficiencies for editors, increasing production time and costs. Since editors are paid based on the video length edited, these inefficiencies directly impacted profitability. The agency also faced pressure to deliver ads faster to improve company results, but the existing process hindered their speed and scalability.
How Shade Would Change Their Workflow
Shade offers a tailored solution addressing both the cost and operational challenges faced by the agency. Its scalable storage capabilities eliminate restrictive quotas and the need for costly external storage add-ons. Crucially, Shade provides a feature that allows editors to access footage live within their editing software (e.g., Premiere Pro) without the need for time-consuming downloads and uploads. This integration streamlines the post-production workflow, reduces turnaround times, and boosts editor productivity.
By switching to Shade, the agency can manage a growing team with more predictable and manageable costs while enhancing the speed at which video ads are produced and delivered to companies.
Benefits
- Significant cost savings compared to enterprise-level pricing of existing platforms
- Scalable storage designed for high-volume video production
- Live footage access directly within editing software, eliminating redundant file transfers
- Faster ad delivery leading to better company outcomes and satisfaction
- Supports team growth without exponential cost increases
- Simplifies asset management and briefing processes