Back to Workflows
Creative Services Managing Large Digital Asset Volumes
Company Situation
The company operates within the creative services industry, managing a sizable volume of digital assets for a diverse team including creative directors and IT leadership. Their team relies heavily on managing and organizing creative files and metadata, supporting internal stakeholders and external collaborators. The company is part of a multi-business managed IT environment servicing various sectors, which gives their IT lead insight into multiple technology stacks and asset management challenges.
Existing Workflow
Currently, the company’s creative team primarily uses Google Drive to store and share creative assets, with a repository size of approximately four terabytes. They have also trialed other digital asset management (DAM) platforms like Ignite but have not fully transitioned. For project management and feedback, they use Monday.com alongside Slack for internal communications and occasional file reviews, though these tools are not optimized for creative asset management. The reliance on Google Drive as a central storage solution has led to performance issues, particularly with large files that overwhelm local machines.
Issues with the Existing Workflow
Google Drive’s limited capability to handle large volumes of creative files causes performance degradation and workflow slowdowns.
Inefficient metadata tagging and difficulty in locating assets result in lost time and frustration, especially for the creative director responsible for file management.
Current review and approval processes on Monday.com and Slack are cumbersome, lacking specialized video-first feedback tools such as timestamped comments and range-based annotations.
The absence of a centralized, AI-enhanced DAM solution means that asset categorization, searchability, and collaboration are suboptimal, impacting productivity and creative output.
How Shade Would Change Their Workflow
Shade offers a video-first digital asset management platform equipped with AI-driven metadata tagging and smart search capabilities, addressing the challenges of finding and organizing creative assets efficiently. By integrating Shade into their workflow, the company can offload their overloaded Google Drive repository to a more robust system designed to handle large media files without taxing local machines. Shade’s built-in review and approval features enable more precise, contextual feedback with timestamped annotations and comment attachments, streamlining collaboration both internally and with external stakeholders. Additionally, Shade’s flexibility allows the company to maintain project management on Monday.com while using Shade for final asset storage and review, providing a seamless handoff between platforms.
Benefits
- Improved asset searchability through AI-powered metadata and categorization
- Reduced local machine strain by offloading large files to Shade’s optimized platform
- Enhanced review and approval process with video-specific feedback tools such as timestamp comments and range annotations
- Better organization and version control of creative assets
- Compatible workflow integration with existing project management tools like Monday.com and communication platforms such as Slack
- Increased efficiency and reduced time spent locating and managing assets, boosting overall creative productivity
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo