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Creative Services Department Combining Design and Video Teams
Company Situation
The company is a mid-sized creative services department within a larger organization, encompassing both graphic design and video/photography teams. Following a recent restructuring, the video and photography teams were brought under a unified creative services umbrella. The teams operate in a hybrid work environment, with some members remote and others in-office, requiring seamless collaboration across locations. Their workflows involve managing large media files and creative assets, primarily using Adobe Creative Cloud tools.
Existing Workflow
Currently, the design team uses a basic cloud-based file server (Trio Fox) alongside Adobe Creative Cloud applications such as Photoshop and After Effects. Video and photography teams have explored Shade previously but have not yet adopted it. The teams also utilize a cloud-based digital asset management (DAM) system, Binder, aimed at enabling live collaboration. However, the majority of users often download files locally to work efficiently due to bandwidth and performance challenges with the current cloud setup.
Issues with the Existing Workflow
The existing cloud server is limited in functionality, forcing frequent local downloads that reduce efficiency.
Large design and video files create bottlenecks in upload/download speeds, especially with variable internet connections across hybrid team members.
Integration between creative tools and the cloud server is lacking, causing workflow interruptions and time inefficiencies.
The current platform is not optimized for design workflows, making it difficult to collaborate on large files live or in real time.
Internet connectivity variability further complicates streaming and remote access to large media files.
How Shade Would Change Their Workflow
Shade offers a cloud-native platform designed specifically for creative workflows, enabling the seamless streaming and real-time interaction with large media files directly within Adobe Creative Cloud applications. By auto-generating proxies and providing a web player, Shade reduces the need for local downloads while maintaining performance even with inconsistent internet bandwidth. Its design-focused infrastructure supports collaboration across hybrid teams by mimicking the on-premises experience without the associated hardware constraints. Shade can consolidate the creative services teams under a single platform, streamlining file sharing, version control, and asset management in one centralized system.
Benefits
- Significant time savings by eliminating frequent local downloads and uploads.
- Improved collaboration with real-time streaming of large design and video files.
- Enhanced integration with Adobe Creative Cloud tools, supporting native workflows.
- Adaptive performance that accommodates varying internet bandwidth and hybrid work setups.
- Centralized asset management for both design and video teams, reducing fragmentation.
- Scalable solution adaptable to teams ranging from small creatives to large media enterprises.
Technologies Used
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