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Creative Media Team Scaling Video Post-Production with Google Drive
Company Situation
The company operates within the creative media production industry, specifically managing a brand design function that includes video production and post-production work. Their team has recently grown from a very small motion team to a group of three to five editors and motion specialists. This growth reflects an increasing volume and complexity of video content, ranging from high-quality keynote videos to quick, scrappy social ads.
Existing Workflow
Currently, the team relies on a combination of physical SSD drives and cloud storage solutions such as Google Drive for storing project files, footage, and After Effects and Premiere project files. For video review and approval, they use Frame.io but do not store or edit footage within it. Large projects, sometimes upwards of 200 GB, are passed physically on drives between editors, and Google Drive is used for shared storage and collaboration.
Issues with the Existing Workflow
The company’s current workflow faces several challenges:
Heavy reliance on physical hard drives to transfer large video files, resulting in inefficient, costly, and risky logistics.
Collaboration delays caused by the physical shipping process, exacerbated by external factors like weather disruptions.
Fragmented tool usage leading to “tool sprawl,” with multiple platforms used for different parts of the workflow (e.g., Frame.io for review, Google Drive for storage).
Difficulty scaling storage and shared editing capabilities as the team and video output grow.
Limited cloud-based editing options and lack of a centralized system for managing creative assets.
How Shade Would Change Their Workflow
Shade would serve as a centralized platform to consolidate storage, collaboration, and asset management into one holistic tool. By replacing the fragmented mix of physical drives and multiple cloud tools, Shade enables seamless cloud-based access to large video files and project assets. Editors would no longer need to physically pass drives, reducing turnaround times and logistical risks. Shade’s technology would provide secure, fast, and scalable shared editing capabilities, allowing the growing team to collaborate efficiently regardless of location or external disruptions. Additionally, Shade’s data attribution and discoverability features would enhance organization and workflow transparency.
Benefits
- Eliminates the need for physical hard drive shipping, reducing cost and logistical complexity
- Accelerates collaboration and project turnaround times with instant cloud access to large files
- Consolidates multiple tools into a single platform, reducing tool sprawl and simplifying workflows
- Scales storage and editing capabilities to meet the needs of a growing creative team
- Enhances asset discoverability and data attribution for better project management
- Supports remote and flexible work arrangements, mitigating disruptions from external factors like weather
Technologies Used
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