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Creative Media Firm Streamlining Cloud Storage and SSO Integration
Company Situation
The company operates within the creative media and marketing services sector, with a team spread across multiple locations, including remote and outsourced contributors. Their team consists of in-house content creators, marketing personnel skilled in video production, and external editors located internationally. The scale of the operation is growing, with increasing content production demands and a need for scalable, secure digital asset management.
Existing Workflow
Currently, the company stores digital assets in a fragmented manner—primarily across individual laptops and external drives—with no formal on-premises storage or archival system in place. They utilize a limited number of seats on an existing cloud-based video review and collaboration platform that is owned by a major software company. The team relies on proxies for editing and uploads finalized content to the current platform for review. Remote users, including outsourced editors, access the platform, but sharing is often done through open links, which creates security concerns.
Issues with the Existing Workflow
High costs associated with the current platform subscription, which is not scalable as the team grows.
Lack of Single Sign-On (SSO) integration, complicating user access and increasing support overhead.
Security concerns due to “anyone with the link” sharing, risking leaks of embargoed or confidential content.
Disorganized asset storage with scattered files on personal devices and external drives, leading to inefficiencies.
No formal archival or structured asset tagging, making retrieval and reuse difficult.
Reliance on a tool tied to a vendor that the IT lead prefers to avoid for cost and vendor lock-in reasons.
Limited workflow automation, such as rendering and proxy management, impacting productivity.
How Shade Would Change Their Workflow
Shade offers a cloud-powered NAS solution that integrates storage, review and approval, and asset management into one platform. By adopting Shade, the company can:
- Eliminate the need for costly on-prem storage or expensive file server purchases.
- Implement SSO via Okta, simplifying and securing user access for both internal and remote team members.
- Restrict asset access to authorized users only, enhancing security and preventing unauthorized leaks.
- Centralize asset storage in the cloud, reducing reliance on scattered local drives and enabling better collaboration.
- Utilize AI-powered tagging and metadata extraction to organize and quickly retrieve content based on criteria such as people, clip type, or campaign.
- Streamline workflows with proxy editing and prepare for future capabilities like cloud-based rendering farms.
- Reduce ongoing subscription costs compared to their current solution, providing a scalable and cost-effective platform.
Benefits
- Significant cost savings on storage and collaboration tools.
- Enhanced security with controlled user access and SSO integration.
- Improved workflow efficiency through centralized asset management and AI tagging.
- Greater scalability to support team growth and remote collaboration.
- Reduced IT maintenance burden by avoiding on-prem infrastructure.
- Flexible cloud-based platform supporting current and future creative workflows.
Technologies Used
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