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Creative Agency Streamlining Video Production with AI Tools
Company Situation
The company operates within a fast-paced creative growth department of a mid-to-large sized company. Their team consists of senior leadership overseeing growth initiatives, along with project managers and multiple editors working across a variety of creative tasks. The team produces high volumes of digital content using tools such as Adobe Premiere, After Effects, and Figma. They rely heavily on digital asset management and collaborative workflows, managing tens of terabytes of media assets.
Existing Workflow
Currently, the team’s digital assets are spread across multiple platforms including Air and Wipster, with a significant amount of data—approximately 12 terabytes—on Air alone and an unknown but possibly larger volume on Wipster. Raw footage submissions from external talent are collected via Google Drive and then immediately moved to Air for storage and management. Editors and creatives download assets from Air to local machines or other creative software to perform their work, creating a workflow that involves frequent downloading and uploading of large files. The team also uses various AI tools for searching content within their asset libraries.
Issues with the Existing Workflow
Disparate storage locations lead to unclear inventory and difficulty tracking assets.
Reliance on multiple platforms (Google Drive, Air, Wipster) causes inefficiencies in asset access and sharing.
Frequent downloading and uploading of large files slows down creative workflows and can introduce version control issues.
Limited insight into how different pods and team members use existing tools, complicating decision-making.
Anticipated need for significantly more storage capacity as content production scales.
Lack of a unified platform to seamlessly integrate search, access, and sharing functionalities.
How Shade Would Change Their Workflow
Shade offers a consolidated platform that unifies search, access, and sharing of digital assets within a single interface. Unlike their current fragmented approach, Shade would enable the team to:
- Access and work on assets directly without the need for constant downloading and uploading across multiple platforms.
- Utilize powerful AI-driven search capabilities to quickly locate assets based on metadata or content descriptors.
- Streamline sharing and review workflows with integrated tools that replace the need for multiple third-party applications.
- Support cross-platform usage via desktop app, web browser, or network mount, accommodating all team members regardless of their preferred devices.
- Simplify asset management by centralizing storage and workflow in one scalable solution that grows with their content demands.
Benefits
- Elimination of time-consuming file transfers between platforms, increasing productivity.
- Enhanced visibility and control over the entire asset library, reducing confusion and duplication.
- Improved collaboration with integrated review and approval tools.
- Scalable storage solution tailored to high-volume content creation.
- Seamless integration with existing creative software and workflows.
- Reduced operational overhead by consolidating multiple tools into one platform.
Want to see how Shade can improve your workflow?
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