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Creative Agency Streamlining Video Editing and Storage Solutions
Company Situation
The company operates as a full-service creative agency specializing in web design, branding, video production, and photography. Their team consists of approximately a dozen full-time employees complemented by part-time contractors. Most of the team works from a shared physical office space, with a few remote workers. Their projects often involve large, high-resolution media files, particularly 4K and occasionally 6K video footage, alongside an extensive photography library.
Existing Workflow
Currently, the company’s media assets are stored on servers managed by their parent company’s IT team. They have access to fast-attached storage volumes suitable for editing high-resolution video directly. However, as their data volume has grown, much of their media has been moved to archival storage to free up space on primary servers. Their editing workflows primarily rely on Adobe Creative Cloud tools, including Premiere Pro. Media review and approval tools like Frame.io are not yet integrated into their process.
Issues with the Existing Workflow
The primary challenge lies in storage management and IT department pushback. The IT team frequently pressures the creative team to delete files to free up space, not fully understanding the necessity of retaining company-owned media assets. The archival storage volume has ballooned to around 24 terabytes, with the active editing storage around 8 terabytes, leading to capacity concerns. Additionally, the archival storage system is not optimized for media management, making it difficult to organize and retrieve assets efficiently. This creates inefficiencies, especially when revisiting projects for re-edits, slowing down workflows and increasing frustration.
How Shade Would Change Their Workflow
Shade offers a media management and storage solution tailored to creative teams with large, high-resolution assets. By implementing Shade, the company could alleviate the storage capacity issues by utilizing a system designed for scalable media storage that supports both active and archival workflows seamlessly. Shade’s platform would provide more effective media organization and management tools, reducing dependency and friction with the IT department. This would enable the creative team to maintain easy, fast access to critical assets without risking deletion or storage limitations, improving overall efficiency and collaboration.
Benefits
- Reduced conflict and pressure from IT regarding storage capacity
- Streamlined media organization for faster asset retrieval and project turnaround
- Scalable storage solution accommodating both active editing and archival needs
- Improved workflow efficiency, especially for re-edits and company revisions
- Enhanced team collaboration with a media management platform built for creatives
Technologies Used
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