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Creative Agency Streamlining Collaboration with Brandwatch and Frame.io
Company Situation
The company is a head of creative at a large-scale company operating within the creative services and media production industry. They lead a sizable creative team of approximately 15 to 20 members spread across multiple locations, including both in-office and remote setups. The company is valued at around one billion dollars, indicating extensive operations and a significant volume of creative output. The company also maintains ongoing connections with a major hospitality brand where they previously held a creative role, reflecting deep industry experience.
Existing Workflow
The current workflow involves using a combination of specialized tools for asset management and creative collaboration. Their primary digital asset management (DAM) system is Brandwatch, while video content is stored and accessed via Jellyfish, a dedicated video server platform. The team faces a hybrid work environment, with some members accessing assets remotely from various states and others working locally in an office setting. For review and approval workflows, they have experience with platforms like Frame.io but have encountered challenges with user access protocols, particularly for executives who require simple link-based access without mandatory sign-ins.
Issues with the Existing Workflow
Remote access to video assets on Jellyfish occasionally suffers from latency and buffering issues, impacting efficiency for offsite team members.
The current DAM and video collaboration tools require multiple logins and can complicate executive-level access, limiting seamless stakeholder engagement.
The company is conducting a comprehensive audit of their workflow tools to identify gaps and inefficiencies, aiming to streamline processes and improve integration between search, access, sharing, and review functions.
There is a need for a more unified system that can reduce friction between different platforms and provide a smoother experience for both creative teams and executive reviewers.
How Shade Would Change Their Workflow
Shade offers an integrated solution that consolidates digital asset management, video storage, and review and approval workflows into a single platform. By incorporating Shade, the company’s team would benefit from:
- Enhanced remote access capabilities, minimizing latency and buffering for geographically dispersed users.
- Simplified sharing options that allow stakeholders to view content via secure links without the need for complicated sign-ins.
- A unified interface that combines search, organization, and collaborative review tools, eliminating the need to toggle between multiple systems.
- Improved workflow efficiency, allowing the creative team to focus more on production and less on managing disparate platforms.
- Support for fast-paced decision-making, crucial for the company’s timeline to allocate budget before the fiscal year-end.
Benefits
- Streamlined remote access for distributed teams
- Simplified, secure sharing with executives and stakeholders
- All-in-one platform reduces tool-switching and associated delays
- Improved workflow transparency and collaboration
- Accelerated review and approval cycles
- Scalable solution adaptable to a large creative department’s needs
Technologies Used
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