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Creative Agency Scaling Remote Collaboration with Frame.io and NAS
Company Situation
The company operates within the media production industry, specializing in high-end visual content creation. Their team handles large raw video files and 3D assets and collaborates with remote editors located across multiple countries. The company is scaling up, including plans to onboard additional personnel to manage file transcoding and delivery workflows.
Existing Workflow
Currently, the company shoots exclusively on RED cameras, producing very large raw files that require transcoding to smaller formats (ProRes) for easier sharing. They use Google Drive desktop for file sharing with remote editors and companies. For company previews and feedback, they rely on Frame.io, linking final deliverables via Google Drive upon payment. Local NAS storage is used for archival and post-project storage of compressed files.
Issues with the Existing Workflow
Transcoding raw footage to ProRes is time-consuming and requires dedicated personnel, creating workflow bottlenecks.
Google Drive’s storage limits and slow sync updates cause delays and confusion, especially when managing hundreds of gigabytes daily.
Upload and download speeds are insufficient for the volume and speed of work, affecting overall efficiency.
Geographic distribution of team members (multiple countries) complicates access and timely delivery.
Frame.io is used minimally due to perceived company complexity, resulting in reliance on Google Drive for company downloads, perpetuating existing frustrations.
The company seeks a more streamlined solution to handle raw file transfers directly without constant transcoding or extensive upload/download delays.
How Shade Would Change Their Workflow
Shade would replace the current reliance on Google Drive and Frame.io by providing a high-performance cloud media management platform tailored for large file workflows. The company would upload raw footage directly to Shade, eliminating the need for time-intensive format conversion before sharing. Shade’s streaming technology breaks files into chunks for real-time access, allowing remote editors to work on files without waiting for full downloads. Features such as AI-driven asset search, natural language queries, facial recognition, and integrated commenting within the platform would simplify collaboration and asset management. Shade’s white-labeled, branded company portals would streamline company previews and approvals, removing reliance on multiple tools and seats. Overall, Shade would reduce transfer times, improve multi-location accessibility, and consolidate workflow tools into a single, efficient ecosystem.
Benefits
- Eliminate time-consuming proxy generation by sharing raw files directly.
- Faster upload and download speeds optimized for large media files.
- Real-time streaming access to files without full downloads, boosting remote collaboration.
- AI-powered search and metadata extraction improve asset discoverability.
- Integrated commenting and review tools replace multiple platforms.
- White-labeled company portals simplify delivery, branding, and access control.
- Scalable solution supporting multi-country distributed teams.
- Reduced storage management headaches with a cloud-native approach.
Technologies Used
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