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Creative Agency Scaling Remote Collaboration with Frame.io and ClickUp
Company Situation
The company is a rapidly growing creative agency operating with a remote-first team structure. Starting with a small core team of creative strategists and part-time editors, the agency has expanded significantly within eight months to include multiple full-time graphic designers, editors, and strategists. Their workflow revolves around producing iterative advertising content, requiring frequent updates to existing projects and seamless collaboration among a distributed creative team.
Existing Workflow
Currently, the agency relies heavily on Google Drive for file storage and collaboration, managing approximately four to five terabytes of footage that continues to grow. Editors work primarily in Adobe Premiere Pro, but face challenges due to the need to download files locally from Google Drive. Review and approval processes are managed through Frame.io, while project management is handled via ClickUp. The company has experience with LucidLink and Iconik from previous roles but does not currently use them in their existing setup.
Issues with the Existing Workflow
Editors must download files from Google Drive to work, resulting in time-consuming and inefficient workflows.
Collaborative editing is hindered because editors cannot easily open or modify each other’s project files without downloading large amounts of media.
Creative strategists have limited access to view footage without navigating the cumbersome folder structure native to Google Drive.
The agency relies on multiple disconnected tools for asset storage, review, and project management, leading to fragmented workflows and duplicative efforts.
The current review platform, Frame.io, requires separate handling from the file storage system, complicating feedback integration and version control.
How Shade Would Change Their Workflow
Shade offers a unified solution that combines the functionality of LucidLink, Frame.io, and Iconik into a single platform. By uploading all media to Shade, files become instantly accessible and mountable for editors without the need to download, enabling real-time collaboration across remote teams. Shade’s integrated asset management automates metadata tagging and organization, making media easier to search and manage. Review and approval tools are built directly into the platform with features like timestamped comments, annotations, and Premiere Pro integration, allowing editors to import feedback as timeline markers and streamline versioning. This consolidated approach eliminates the need to juggle multiple systems and simplifies the entire creative process from asset storage to final approval.
Benefits
- Instant mountable cloud storage eliminates time-consuming downloads.
- Seamless collaboration across remote editors working on shared project files.
- Automated metadata tagging enhances asset discoverability and organization.
- Integrated review and approval tools reduce reliance on external platforms like Frame.io.
- Premiere Pro integration allows direct import of feedback into editing timelines.
- Simplifies workflow by consolidating asset management, storage, and review in one platform.
- Scales easily with growing media volumes and expanding creative teams.
Technologies Used
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