Back to Workflows
Creative Agencies Company Consolidating Frame and Vimeo
Company Situation
The company is a small creative agency and production company handling the full production pipeline in-house, from creative development through post-production. Their work includes a mix of commercials, documentaries, and promos, typically managing between three to seven projects simultaneously. Over nine years of operation, they have accumulated close to 100 terabytes of media assets, reflecting a mid-sized but growing media library.
Existing Workflow
Their current workflow involves extensive use of physical hard drives for media storage and backup, complemented by unlimited cloud storage from a large provider. For review and approval, they rely on established platforms such as Frame and Vimeo, with Frame being the standard despite some dissatisfaction. Their pipeline includes shooting on cameras (Sony in their latest shoot), offloading original camera files (OCFs), creating trimmed selects, and managing these files across local and cloud storage systems. They maintain corporate accounts for media review but find the pricing and limitations of these platforms frustrating.
Issues with the Existing Workflow
Heavy reliance on physical drives creates logistical challenges in shipping, searching, and organizing media.
Unlimited cloud storage does not alleviate the cost burden, as ongoing monthly fees accumulate over time.
Review platforms like Frame offer limited functionality and can be costly.
Difficulty in efficiently tagging, searching, and organizing large volumes of footage, especially with complex metadata needs.
Manual and fragmented media management across various tools leads to inefficiencies.
Challenges with handling log footage and extracting meaningful metadata for streamlined editing workflows.
How Shade Would Change Their Workflow
Shade offers a unified software solution designed to replace multiple disjointed tools with one streamlined platform. Key features include:
- A streamable file system that enables rapid access to media anywhere without downloading entire files upfront.
- AI-driven automatic tagging and metadata generation to organize footage intelligently, including the ability to describe and categorize log footage.
- Built-in review and approval workflows similar to Frame but integrated directly within the media management system.
- Archiving capabilities that allow seamless migration of older assets to cost-effective storage tiers.
- A familiar, drive-based workspace structure that mirrors existing project organization but with enhanced search and filter options powered by AI.
- Simplified ingestion workflows that allow direct drag-and-drop from local hard drives, eliminating reliance on multiple storage systems.
Benefits
- Reduced dependence on physical drives and complex cloud storage arrangements.
- Significant time savings through AI-powered metadata tagging and smart search functions.
- Lower ongoing costs by streamlining storage and archiving within a single platform.
- Improved collaboration and feedback loops with integrated review and approval tools.
- Enhanced ability to manage and utilize large volumes of media efficiently.
- Better handling of log footage, enabling faster selection and editing decisions.
- Overall simplification of the media management pipeline from ingest through delivery.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo