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CPG Creative Agency Streamlining Video Production with Frame.io
Company Situation
The company operates within the consumer packaged goods (CPG) sector, managing an internal creative agency tasked with producing high-quality video and design content. Their team includes a content director and a creative director, overseeing a growing production workload that increasingly involves complex, high-production projects. The team collaborates with multiple external editors and designers, requiring efficient file sharing and streamlined workflows across internal and external stakeholders.
Existing Workflow
Currently, the company relies heavily on Google Drive for content storage and sharing, supplemented by Frame.io for video feedback and version control. For imagery, they use a separate digital asset management (DAM) tool, Kanto. External editors receive files primarily via physical hard drives or cloud links, and feedback on video content is left through Frame.io’s commenting system. This mix of tools and manual processes results in fragmented asset management across video, imagery, and design files.
Issues with the Existing Workflow
Difficulty in organizing and quickly retrieving specific content assets, such as searching for clips by keyword (e.g., “sandalwood scented body wash”)
Overreliance on physical hard drives, which leads to inefficiencies, lost or mislabeled drives, and slower turnaround times with external collaborators
Limitations of Google Drive and Kanto for managing creative files, causing bottlenecks and lack of centralized, scalable content management
Fragmented workflows requiring multiple platforms to manage storage, collaboration, feedback, and version control, increasing complexity and manual effort
Time-consuming asset handoffs and inconsistent organization, which hinder productivity and collaboration
How Shade Would Change Their Workflow
Shade would unify the company’s content storage, organization, and collaboration into a single, AI-powered platform optimized for creative teams. By replacing disparate tools and physical drives with an intelligent system, Shade enables:
- Automated tagging and metadata generation for effortless searching and retrieval of video, imagery, and design assets
- Seamless global access for internal teams and external editors, eliminating the need for physical drives and reducing turnaround times
- Integrated collaboration features that combine feedback, versioning, and asset management in one place, simplifying workflows
- A scalable, modern DAM that evolves with their growing production demands without the complexity of managing multiple disconnected tools
Benefits
- Dramatically improved content discoverability through AI-driven search and metadata automation
- Reduced reliance on physical hard drives, minimizing risk and accelerating external collaboration
- Consolidated workflows that save time and reduce manual effort across teams and agencies
- Enhanced version control and feedback mechanisms embedded within the platform
- Scalable system designed specifically for high-volume, high-complexity creative production environments
Technologies Used
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