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CPG Brands Streamlining Marketing with Dropbox and Canva
Company Situation
The company operates within the Consumer Packaged Goods (CPG) sector, managing two distinct brands: one focused on agricultural products and a related soil company. Their marketing team is relatively small, comprising about five members, including a Director of Marketing and a performance marketer. They handle digital advertising campaigns primarily on platforms like Facebook and Google, producing a mix of video and static creatives with support from an in-house graphic designer, external production teams, and occasional use of design tools like Canva and CapCut.
Existing Workflow
Currently, the team stores and manages their creative assets in Dropbox, which serves as a central repository for files at various stages of completion—from initial drafts through to finalized assets. They maintain two separate ad accounts for their brands and run different creatives for each. Their asset management is fragmented across multiple tools and platforms, including external production sources and user-generated content (UGC) influencers. There is no formalized workflow for creative asset organization or version control.
Issues with the Existing Workflow
The companies described their current Dropbox setup as disorganized and difficult to manage, especially given the variety of media types and sources they work with. Their asset library for paid digital ads lacks clear structure, making it challenging to keep track of what has been run previously. The absence of a dedicated asset management system results in inefficiencies, potential asset duplication, and difficulty in collaboration across team members and external partners. Additionally, their tech stack is somewhat scattered, which complicates maintaining a unified workflow.
How Shade Would Change Their Workflow
Shade offers a centralized, all-in-one digital asset management platform that would serve as a dedicated library for their digital ad creatives. By structuring their workspace into multiple drives—one per brand or campaign—the team can maintain clear separation and organization of assets. Shade’s platform supports both static and video assets, enabling easy storage, search, review, and approval directly within the system. This consolidation would streamline collaboration between internal teams and external production partners, reducing reliance on disparate tools like Dropbox and ad hoc design apps. Additionally, Shade’s open API and upcoming integrations with ad platforms like Meta promise future automation and enhanced workflow connectivity.
Benefits
- Centralized, organized storage tailored for digital ad creatives
- Clear separation of assets by brand or campaign via flexible workspace drives
- Streamlined collaboration and version control among team members and external partners
- Support for diverse media types including high-production video, UGC, and AI-generated content
- Reduced reliance on multiple disconnected tools, improving efficiency
- Future-proof platform with open API and planned integrations for automation and ad platform connectivity
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