Back to Workflows
Consumer Health Brand Streamlining Remote Video Production Workflow
Company Situation
The company operates within the consumer health and e-commerce sector, managing multiple brands under a single company umbrella. Their creative production involves both in-house teams and outsourced resources, including video editors located remotely overseas. The team is adapting to a fully remote work environment, with multiple stakeholders such as media buyers and editors collaborating on content creation and asset management.
Existing Workflow
Currently, the company relies heavily on a combination of Dropbox and Box for storage and file sharing. Their production team, which is outsourced, shoots and delivers raw content on physical hard drives to the company’s internal manager. This manager uploads the footage to cloud storage, where remote video editors in the Philippines access and edit the content. Communication, review, and feedback are managed through ad hoc notes and manual tracking, often using Dropbox Replay in a rudimentary way. Additional tools such as Notion are used for tracking, but there is no dedicated centralized platform for asset management or streamlined review processes.
Issues with the Existing Workflow
Heavy dependence on physical hard drives for initial content transfer, creating delays.
Fragmented asset storage spread across Dropbox, Box, and Notion, making it difficult to locate specific footage or assets quickly.
Inefficient and outdated review and feedback methods that rely on manual note-taking and disconnected tools.
Limited collaboration capabilities for remote teams, particularly for media buyers and editors needing to share and re-edit assets.
The current system does not provide seamless integration with editing software, creating workflow bottlenecks.
How Shade Would Change Their Workflow
Shade offers a unified platform designed to centralize asset management and streamline remote collaboration. By replacing Dropbox and disparate tools, Shade would enable the company to:
- Upload, organize, and manage all video and creative assets in a single cloud-based system accessible to all relevant teams.
- Facilitate real-time review, annotation, and feedback directly within the platform, reducing turnaround times and miscommunication.
- Improve remote collaboration for video editors, media buyers, and production teams by providing easy access to all assets and project versions.
- Integrate with popular editing software like Adobe Premiere, enhancing cloud-based editing workflows and eliminating the need for physical hard drives.
- Provide a scalable and intuitive platform that supports the company’s growing remote and distributed teams.
Benefits
- Centralized digital asset management replacing multiple disconnected storage solutions.
- Enhanced remote collaboration and communication across geographically dispersed teams.
- Faster content review cycles with in-platform commenting and version control.
- Reduced reliance on physical media, accelerating production timelines.
- Improved visibility and searchability of assets, enabling creative teams to find footage efficiently.
- Seamless integration with editing software supporting cloud-based workflows.
- Scalable solution that adapts to evolving remote work needs.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo