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Consumer Goods Team Streamlining Brand Assets with OneDrive and DAM
Company Situation
The company operates within the consumer goods sector, managing a corporate brand marketing team alongside other creative and communications roles. Their team structure includes brand marketing managers, designers, and communications managers who collectively support both internal and external content creation efforts. The team handles a variety of creative assets such as videos, photos, logos, and other digital and print materials that need to be accessible across multiple departments.
Existing Workflow
Currently, the team relies heavily on OneDrive to store and share creative assets. Different groups within the organization have developed their own organizational systems, resulting in multiple, fragmented repositories for digital content. Video assets, particularly large files, are uploaded to shared drives but often suffer from inconsistent tagging and mismanagement. Content creators access raw footage and other materials directly from these drives, which are intended to serve both broad marketing needs and internal communications.
Issues with the Existing Workflow
The team faces several challenges with their current setup:
Asset sprawl across multiple storage locations leading to difficulty in finding the right files.
Inconsistent and ineffective tagging systems that hamper searchability.
Uploading large video files is bandwidth-intensive and error-prone, sometimes resulting in misfiled or inaccessible assets.
Lack of a centralized digital asset management (DAM) system means no single source of truth for creative materials.
Difficulty in differentiating between brand-approved packaged content for general associates and raw materials needed by marketing and communications teams for content creation.
Time-consuming manual processes for organizing, uploading, and sharing creative assets.
How Shade Would Change Their Workflow
Shade offers a unified DAM platform designed specifically to streamline creative workflows in organizations with complex asset needs. By implementing Shade, the team would:
- Consolidate all creative content into one centralized repository with robust tagging and metadata capabilities, ensuring consistency across the organization.
- Enable seamless uploading and management of large video files and other media assets without bandwidth issues or misfiling.
- Provide tiered access levels, allowing general associates to easily access brand-approved materials while enabling marketing and communications teams to browse and utilize raw footage and source assets.
- Improve search functionality with advanced filters and organized naming conventions, drastically reducing time spent locating files.
- Facilitate better cross-team collaboration by aligning asset management practices and reducing siloed content stores.
Benefits
- Single source of truth for all creative assets, reducing asset sprawl.
- Enhanced searchability and tagging for faster content discovery.
- Streamlined uploading and management of large files.
- Tiered content access supporting different user roles and needs.
- Reduced manual effort and errors in asset handling.
- Improved cross-department collaboration and brand consistency.