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Consumer Goods Marketers Centralizing Creative Assets
Company Situation
The company operates within the consumer goods distribution industry, managing a wide array of creative assets across multiple teams. Their marketing and communications departments include brand managers, designers, and content creators who support internal and external storytelling efforts. The organization works with both internal stakeholders and external vendors, requiring coordinated access to approved creative materials and raw footage.
Existing Workflow
Currently, the company relies heavily on OneDrive as their centralized storage solution for creative assets such as videos, photos, and logos. Multiple teams maintain their own organizational systems, resulting in asset duplication and inconsistent tagging. Large file uploads, especially video content, are time-consuming and often incorrectly processed. Access control is managed manually, with limited differentiation between internal use assets and brand-approved materials for external distribution.
Issues with the Existing Workflow
Fragmented asset management with teams using disparate organizational methods.
Inefficient uploading and management of large video files causing bandwidth and time delays.
Poor tagging and search functionality, making it difficult to locate specific assets quickly.
Challenges in maintaining consistent naming conventions and governance across teams.
Limited ability to control licensing and access, particularly for stock photos and external vendor sharing.
Difficulty ensuring that imagery used in public-facing content meets safety and brand guidelines.
How Shade Would Change Their Workflow
Shade would provide a unified digital asset management platform that centralizes all creative content with robust tagging and search capabilities tailored to the company’s needs. The platform supports large file uploads efficiently, enabling marketing and communications teams to access raw footage alongside approved, packaged assets. Shade’s governance features allow granular control over asset licensing and usage rights, ensuring compliance with internal and external requirements. Additionally, Shade facilitates secure sharing options for external vendors, while enabling clear differentiation between assets for internal use and those approved for public distribution.
Benefits
- Centralized, single source of truth for all creative assets across teams.
- Enhanced tagging and search functionality for faster asset retrieval.
- Streamlined upload and management of large video and photo files.
- Granular access controls to enforce licensing and usage policies.
- Clear governance to ensure brand compliance and workplace safety imagery standards.
- Simplified external vendor collaboration with secure asset sharing.
Technologies Used
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