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Consumer Goods Manufacturer Streamlining ProRes File Sharing
Company Situation
The company is a leading manufacturer in the consumer goods sector, specializing in swim spas and hot tubs. Despite having a relatively small creative team of 14 members, they operate within a large organizational footprint with nearly 900 employees and an extensive international dealer network. Their content production volume is high, supporting various marketing efforts globally, and involves multiple stakeholders across different locations.
Existing Workflow
Currently, the team relies on localized storage solutions and a patchwork of tools to manage and distribute their creative assets. Their workflow includes physically shipping hard drives or sending files through popular but disparate platforms such as WeTransfer, Google Drive, Dropbox, and a secure document-sharing service originally designed for manuals and technical documents. Content ranges from smaller 1080p files used for dealer marketing to large 4K and 6K ProRes raw video files for high-level brand ambassador campaigns. Collaboration between video specialists and other creative team members is hindered by file transfer delays and inconsistent file versions.
Issues with the Existing Workflow
Data Movement Bottlenecks: Physical drives and slow internet transfers cause delays in sharing large video files, slowing down post-production and time-to-market.
Fragmented Systems: Multiple platforms create confusion and inefficiencies, with no single source of truth for media assets.
File Format Challenges: Disparity between high-resolution raw files and compressed files needed by dealers complicates asset delivery. Many dealer partners lack the technical infrastructure to handle large ProRes files.
Ineffective Tagging and Search: Manual tagging is time-consuming and inconsistent across departments, leading to difficulties in locating assets quickly.
Limited Scalability: Current solutions are not optimized for the size and complexity of their video files, resulting in long upload times and increased manual oversight.
How Shade Would Change Their Workflow
Shade would introduce a centralized, cloud-based media management platform designed to handle large video files seamlessly while supporting collaboration among distributed teams. Shade’s AI-powered tagging would automate metadata generation, improving asset discoverability and reducing manual labor. The platform’s ability to manage multiple file versions and formats ensures that both high-resolution masters and ready-to-use compressed files are accessible to the appropriate stakeholders, including dealers with varying technical capabilities. By consolidating storage and distribution into one system, Shade eliminates the need for physical drives and reduces reliance on multiple disparate tools.
Benefits
- Centralized cloud storage enabling real-time collaboration and faster access to content
- Automated AI tagging for improved searchability and organization across teams
- Support for large 4K/6K ProRes files alongside delivery-ready compressed formats
- Simplified asset distribution tailored to dealer network technical capabilities
- Reduction in manual file transfers and upload/download times
- Streamlined creative production pipeline leading to faster content turnaround
- Enhanced version control and consistency across marketing assets
Technologies Used
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