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Consumer Goods Company Consolidating Frame IO and Brandfolder
Company Situation
The company represents creative teams within the consumer goods sector, specifically managing multiple brands under one corporate umbrella. Their teams include a mix of in-house designers, creative strategists, and video editors, alongside a substantial freelance talent pool. The teams are responsible for producing diverse marketing content, including video production and commercial photography, supporting both growth marketing initiatives and brand-specific campaigns.
Existing Workflow
Currently, the teams rely on a patchwork of digital asset management and collaboration tools. For video annotation and review, Frame IO is in use, with considerations to upgrade to its enterprise version. For broader digital asset management, Brandfolder is utilized, though it is described as outdated and cumbersome. Additionally, there is use of an alternative platform referred to as Aehr, which the team found insufficient for their needs. Asset sharing and retrieval involve multiple steps of uploading, sending, and downloading, complicating collaboration between freelancers, in-house creatives, and brand teams.
Issues with the Existing Workflow
The current setup causes several challenges:
Difficulty in centralizing and accessing projects and raw footage across platforms.
Inefficient sharing processes that consume excessive time and introduce friction.
Fragmented metadata management leading to lost or hard-to-find assets.
The need to juggle multiple systems for video review, digital asset management, and file storage.
Existing DAM solutions are described as clunky and outdated, resulting in poor user experience and workflow bottlenecks.
Limited ability to customize metadata or automate asset classification according to specific brand or project needs.
How Shade Would Change Their Workflow
Shade offers an integrated cloud-based solution designed to function like an intuitive, fast, and searchable hard drive for all digital assets. The platform consolidates images, videos, and documents into a single system of record with:
- Rapid, instant access to all files through a familiar file-tree interface.
- Automated generation of video proxies for smooth playback and review directly within the platform.
- AI-powered metadata customization and auto-tagging, enabling teams to classify and search assets flexibly according to their unique criteria (e.g., product lines, shot types, descriptions).
- Native, simple sharing capabilities akin to popular cloud services, streamlining collaboration with freelancers and internal teams.
- Elimination of the need to toggle between multiple platforms by combining DAM, review, and sharing functions in one place.
- A clean, modern user experience that replaces outdated and clunky legacy tools.
Benefits
- Centralized, easy access to all creative assets in a single platform
- Significant time savings through simplified sharing and retrieval
- Enhanced asset discoverability via customizable AI-driven metadata and search
- Reduced reliance on multiple disconnected tools, lowering tech stack complexity
- Improved collaboration across freelancers, in-house creatives, and brand teams
- Scalable solution adaptable to both video and photography workflows
- Streamlined review and approval processes with integrated video proxy playback
Want to see how Shade can improve your workflow?
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