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Construction Marketers Producing Video Content Remotely
Company Situation
The company operates within the construction marketing sector, focusing on producing video content to support product development and marketing initiatives. Currently, the video production team is a one-person show, with plans to expand the video marketing efforts and team size in the near future. The company’s company targets site managers and carpenters involved in housing developments, and they are shifting their marketing focus to address a broader and growing audience.
Existing Workflow
At present, all video content creation, editing, and publishing are managed by a single videographer. The team uses OneDrive for storage, which works for general business needs but is inadequate for video storage and collaboration. For video review and approval, the company relies on Frame.io, enabling internal stakeholders such as managers to review content before publication. The company currently manages about three videos per week, with ambitions to increase this volume significantly.
Issues with the Existing Workflow
Storage Limitations: The videographer has 5 terabytes of storage available, but local hard drive capacity limits working with large video files, especially during peak periods like year-end video round-ups.
Slow Editing Process: Due to limited local storage and reliance on OneDrive, video editing is slow and cumbersome.
Collaboration Challenges: With the current setup, collaboration is minimal and limited to internal review via Frame.io. The company foresees the need for simpler collaboration tools as the team grows.
Scalability Concerns: The current workflow is not optimized for scaling video production or accommodating additional team members in the near future.
Cost and Complexity: The company is exploring alternatives to existing solutions like LucidLink, seeking simpler and more cost-effective options.
How Shade Would Change Their Workflow
Shade offers a streamlined video storage and collaboration platform tailored to video marketing teams scaling their output. By replacing OneDrive and supplementing or potentially replacing Frame.io, Shade can provide:
- Seamless Access to Large Video Files: Unlimited cloud storage with direct access, eliminating local hard drive bottlenecks.
- Simplified Collaboration: Built-in tools that facilitate internal and external collaboration during post-production, making it easier for multiple stakeholders to review, comment, and approve content.
- Cost-Effective Solution: Shade positions itself as a more affordable and user-friendly alternative to platforms like LucidLink, aligning with the company’s budget concerns.
- Scalability: A platform designed to grow with the team’s increasing video production demands, supporting more users and larger volumes of content without a loss in speed or efficiency.
Benefits
- Faster video editing and post-production workflows without local storage constraints
- Enhanced collaboration capabilities for internal and future external teams
- Reduced costs compared to competing video storage and collaboration platforms
- Scalable solution that supports growth in video production volume and team size
- Increased output capacity, enabling the company to publish more videos consistently
Want to see how Shade can improve your workflow?
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