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Broadcasting Group Streamlining Frame.io and Adobe Premiere Integration
Company Situation
The company operates within the broadcasting and media production sector, managing multiple independent production companies under a larger parent organization. Their team structure includes a parent company alongside subsidiaries and studio labels, each producing a variety of content including television broadcasts and commercials. The company’s role focuses on information security and technology adoption, overseeing the management of production workflows and storage solutions across the group.
Existing Workflow
Currently, the company’s production companies use a combination of cloud storage solutions and a media asset management (MAM) platform designed primarily for long-term archival of broadcast materials. However, many in-progress production files, rushes, contributor footage, and social media assets do not go into the MAM and instead rely on less integrated storage methods. Editing tools such as Adobe Premiere are used alongside review and collaboration platforms like Frame.io. The company’s teams have limited technical resources, requiring solutions that are easy to manage and integrate seamlessly into existing workflows.
Issues with the Existing Workflow
Fragmented storage approach with critical production files spread across various locations and platforms.
Limited ability to easily share assets between the parent company and subsidiaries while maintaining security and control.
Existing platforms are heavily focused on archival rather than agile, in-progress workflows.
Technical resource constraints mean complex tools or manual processes slow down productivity.
Difficulty managing and locating multiple versions of files and rushes that may be needed on short notice.
The need to efficiently handle about 10 terabytes of data across several production companies without overburdening the creative teams.
How Shade Would Change Their Workflow
Shade offers a cloud storage and collaboration platform that integrates smoothly with existing creative tools like Frame.io and Adobe Premiere. It provides a centralized and secure environment tailored for in-progress production materials, enabling easy sharing and access across multiple entities in the group. The platform’s user-friendly design reduces the need for heavy technical support, empowering creative teams to self-manage storage and asset workflows. Shade’s scalable storage solution supports the company’s current data footprint while allowing flexibility for future growth and varied retrieval timelines—whether assets are needed immediately or months later.
Benefits
- Centralized cloud storage for all in-progress and social media assets across multiple production companies.
- Seamless integration with existing creative tools and review platforms, minimizing disruption.
- Simplified management requiring minimal technical support, ideal for lean creative teams.
- Enhanced collaboration and secure sharing between parent company and subsidiaries.
- Flexible access to assets for different timelines and use cases, from immediate needs to long-term reference.
- Scalable solution accommodating current and future storage demands.
Technologies Used
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