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Aviation Media Team Streamlining Video Asset Collaboration
Company Situation
The company operates within the aviation sector, managing digital assets for a mid-sized internal creative team of six people. Their focus centers on organizing and curating extensive video footage related to airline operations, including airport-specific content and employee visuals. The team collaborates frequently with external vendors such as local editors and producers who provide supplementary footage and creative services on contract.
Existing Workflow
Currently, the company stores all raw video assets in a centralized system designed primarily for data storage—Edit Share. Their team, including freelancers, manually tags footage within this system to facilitate search and retrieval. For creative feedback and review, they use Frame.io, but it is limited to managing only final and work-in-progress files due to storage constraints. Additionally, a separate platform called Intelligence Bank is used solely for image assets, providing a curated experience for photos but not videos.
Issues with the Existing Workflow
While Edit Share handles large volumes of data effectively (approximately 700 terabytes), its search functionality returns overwhelmingly broad results. For example, searching for a location code can yield tens of thousands of hits, many of which are irrelevant, creating a frustrating experience for both internal users and external vendors. This lack of a refined, user-friendly interface makes it difficult to curate and present assets contextually, such as grouping footage by airport hubs or subject matter. External vendors, unfamiliar with the internal tagging system, face a particularly steep challenge in navigating the volume of footage, which impacts productivity and quality of output.
How Shade Would Change Their Workflow
Shade offers an intuitive digital asset management solution tailored for video content curation and ease of access. It would provide a clean, customizable interface where footage can be organized into meaningful categories—such as airport hubs—with segmented tabs allowing users to quickly find relevant exterior shots, employee footage, B-roll, and other asset types. User management within Shade would allow controlled access for vendors, ensuring they see only curated, relevant content rather than an overwhelming mass of files. This shift would streamline the search experience and empower both the internal team and external collaborators to work more efficiently and effectively.
Benefits
- Dramatically improved search accuracy, reducing irrelevant results and user frustration
- Customizable, user-friendly interface for easier asset curation and consumption
- Segmented content organization aligned with operational hubs and asset types
- Controlled vendor access with simplified navigation tailored to external users
- Enhanced collaboration through a centralized platform designed specifically for video
- Reduction in time spent tagging and searching footage manually
- Potential to extend curation capabilities similar to image management systems currently in use
Technologies Used
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