Back to Workflows
Aerospace Marketers Coordinating Next-Gen Aircraft Media
Company Situation
The company operates within the aerospace sector, specifically focused on a high-tech, innovative aviation company developing next-generation aircraft. Their marketing team is undergoing a complete rebuild following recent strategic changes, shrinking from seven members to a single individual responsible for reestablishing the entire creative operations function. The team regularly collaborates with numerous external production partners and contractors, reflecting a hybrid, distributed workforce handling large volumes of creative content.
Existing Workflow
The company’s creative content includes extensive high-resolution video footage and other large media files accumulated from events and production activities. Currently, content is fragmented across multiple storage solutions—cloud services like Box and Google Drive—and physical hard drives. Their prior digital asset management system, LucidLink, was initially effective but encountered significant challenges over time, especially with remote collaborators attempting to access and work with large data sets. The workflow involves downloading enormous terabytes of data locally, dealing with file fragmentation into smaller parts that are difficult to use, and manually consolidating files at project completion.
Issues with the Existing Workflow
Fragmented content storage across cloud platforms and physical drives causing disorganization and inefficiency.
Massive data volumes (approximately 20 terabytes) slow down download and upload processes, sometimes taking days.
Poor proxy file handling leading to excessive bandwidth use and delayed access for offsite collaborators.
Complex setup and technical requirements of the previous DAM system discouraged adoption, especially by external contractors.
High service and storage fees due to bundled pricing models from prior providers.
Difficulty coordinating third-party production partners in maintaining a centralized, synchronized repository.
How Shade Would Change Their Workflow
Shade offers a scalable, user-friendly digital asset management platform that enables the company to maintain ownership and control of their data storage by allowing integration with their preferred cloud providers like AWS. This approach decouples storage costs from access fees, providing cost transparency and scalability. Shade’s efficient proxy generation and streaming capabilities significantly reduce the need for full data downloads, enabling fast, seamless remote collaboration. The platform’s intuitive setup simplifies onboarding for external contractors, improving adoption and reducing IT overhead. Centralizing all creative assets within Shade would streamline content management, version control, and accessibility across internal and external teams.
Benefits
- Centralized storage and management of large-scale creative assets in a single platform.
- Reduced data transfer times and bandwidth usage with smart proxy streaming.
- Lower overall costs by separating storage expenses from access fees.
- Simplified onboarding for external partners and contractors with easy setup.
- Improved workflow efficiency for a growing and distributed creative team.
- Enhanced ability to scale storage and user access independently in line with team growth.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo