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Perception

Verified

To use the lens of science fiction to inspire belief in what's possible, designing the future of technology, entertainment and brands through bold storytelling and cinematic vision.

New York, NY11-50 employees4 awardsperception.nyc

About Perception

Perception is an Emmy-nominated, cutting-edge design lab pioneering the visionary process of Science Fiction Thinking to architect the future. They design the future of technology, entertainment, and brands through bold storytelling and cinematic vision.

Mission

To use the lens of science fiction to inspire belief in what's possible, designing the future of technology, entertainment and brands through bold storytelling and cinematic vision.

Approach

Science Fiction Thinking - using science fiction as a strategic consulting framework to help clients reimagine what's possible and shape what comes next, moving between imagination and implementation.

What Sets Them Apart

Pioneers of Science Fiction Thinking
Bridging science fiction and science fact
Over two decades of experience
Emmy-nominated design lab

Headquarters

333 Meadowlands Pkwy Suite 100, Secaucus, NJ 07094

Post-Production Capabilities

6 services

Cinematic Design

Designing cinematic sequences and visuals for film and TV

Technology Design

Designing futuristic technology interfaces and HUDs

Title Design

Creating opening and closing title sequences for films and series

Concept Development

Developing concepts for futuristic technology and storytelling

Data Visualization

Creating visual representations of complex data

User Interface Design

Designing UIs for real-world applications and automotive HMI

Types of Work

Film
Television
Technology
Automotive

Notable Clients & Projects

Marvel StudiosGMCDisneyPixarU.S. Air ForceVisa

Industries Served

Entertainment
Technology
Automotive
Defense

Awards & Recognition

4 awards

Emmy Nomination

Various

SXSW

Various

Promax/BDA World Gold

Various

Art Director's Club

Various

Firm Leadership

Jeremy Lasky

Partner/Co-Founder

Co-founder of Perception

Danny Gonzalez

Partner/Co-Founder

Co-founder of Perception

Doug Appleton

Chief Creative Director

Leads creative direction

Eric Daly

Director of Production

Leads production

News & Press

Perception Collaborates With GMC And Designs Cinematic User Interface Experiences For The GMC HUMMER EV

2021-04-06·PR Newswire

https://www.prnewswire.com/news-releases/perception-collaborates-with-gmc-and-designs-cinematic-user-interface-experiences-for-the-gmc-hummer-ev-301262184.html

This week, Perception announced they are closing after 25 years.

2026-01-15·LinkedIn

https://www.linkedin.com/posts/joelpilger_this-week-perception-announced-they-are-activity-7417592596409229313--2_c

Office Locations

Secaucus

333 Meadowlands Pkwy Suite 100, Secaucus, NJ 07094

Pricing Information

Project-based

Contact the firm directly for pricing information based on your project requirements.

Note: Pricing varies based on project scope, complexity, and timeline. Contact Perception directly for a detailed quote tailored to your specific project requirements.