Why the hassle to experience all your assets organized and searchable? Here’s why Shade is an easier solution to Iconik.
Key takeaways
Real-time access and collaboration.
Shade builds a real-time file system mount so you don’t have to pay for Iconik and LucidLink in order to get a fully synced experience for you and your team. Files are streamed from our cloud storage buckets (or bring your own S3) and cached locally.
AI for all media asset types.
Shade’s AI supports autotagging, custom metadata (the ability to create your own properties like Jersey Numbers, Scene Descriptions via prompting), transcription search, semantic search, geolocation search, and more all from one intuitive user experience. Iconik charges a nickel and dime for video intelligence, transcription, and other autotagging features, along with egress charges for your proxies. Shade bundles all of this in our per terabyte price and is over 60% cheaper than Iconik’s AI engine (and because our search isn’t tag-based, you won’t be dependent on trying to explain images and videos with 10 words).
Shade is easier to use.
Everyone should be able to easily work Storage and Sharing systems all in one. Your editors shoudn’t need to use 3 different softwares to resolve their ingestion, review & approval, and editing experiences. Choose a provider with a modern user experience, and a system that starts from when they edit to when they deliver. Shade is quick and easy to set up in less than 30 minutes, works with petabytes of file sizes and file types, and integrates with already used softwares. We’ll even help you migrate your data for you!
Ready to switch from Iconik to Shade?
Shade solves search & share.
Storing assets and media should offer more than just saving time with bigger size uploads:
Any DAM (Data Asset Management), MAM (Media Asset Management) or File Sharing tool shouldn’t restrict the file types it supports. For creators, camera media, image sequences and custom assets are crucial to their work, yet Iconik requires an additional third-party transcoder or specific settings to create previews of several asset types. They also charge you for the ingress and egress on your proxy bucket ON TOP of your existing egress if you’re bringing your own storage. Shade includes the natural language AI search and editing capability for over 500 different file types, including BRAW, R3D, Prefabs, Unreal, and even subtitles. Shade’s AI also provides previews for all multimedia files, taking workflows to the next level.
Shade has been AI first from day one - we’ve built a system that enables customers to easily search their media across
You don’t need another tool on top of your existing media stack
We’ve talked to thousands of customers who come from a LucidLink, Iconik, and Frame IO tech stack - not only is the cost enormous, but you’re constantly trying to move data out of LucidLink and Frame, keep it in Iconik, and ensure that every user knows where every piece of data is done. Although Iconik has done a great job giving you the flexibility to create the storage mechanisms you prefer, sometimes this comes at the cost of a lot of time to deal and manage all of your media storage - creating more data silos and a poor experience for you and your team.
Shade presents one unified solution that ensures that your data is never lost, always accessible in real-time, and deliverable from one platform, there’s now no need to purchase a separate MAM, separate nearline storage, and a separate delivery tool. Get it all for 70% cheaper and a much stronger AI.
Reason Not to Use Shade and Use Iconik
Iconik is used as a media asset management system by many already and despite the limitations such as a complex setup process, reliance on the user for tagging assets, and specific settings for audio file compatibility, it works for many teams. For teams that are able to afford Iconik and its features and have already integrated it well with their editing or archiving workflows, it may be a good solution for you. If you are completely tied down to existing LucidLink workflows and need a MAM, then Iconik might be the best solution.
If you and your team are looking for a wider range of features, looking to consolidate, want state of the art AI so you never lose an asset again. flexibility of interface usage, and efficient data and media organization, consider Shade.
